Think of a bank with an unquenchable quest for setting the pace and raising benchmarks, Zenith Bank comes to mind. Zenith Bank Plc is Nigeria’s leading financial institution that has emerged Most Valuable Banking Brand in Nigeria many times.
The Bank’s 30th anniversary celebration which started last year, further emphasises the leading role it has been playing in the banking landscape for many years.Zenith Bank has clearly distinguished itself in the Nigerian financial services industry through superior service quality, unique customer experience and sound financial indices. The Bank, which has sterling services that gives it an edge over its peers, must be thankful that the history it has written is entering another chapter in the almost endless chronicle of financial institutions in Nigeria. Through its unique customer experience, superior service quality and sound financial indices, Zenith Bank has distinguished itself in the Nigerian financial services industry.
The Bank’s mission of satisfying the banking needs of its increasing customers is not just lip service, but that of action, designed to establish the economic foundations of peace on the bed rock of genuine international repute. There are testimonies to this claim.Zenith Bank Plc, which prides itself in being a pan-african institution, has been adjudged one of the most customer-focused financial institutions in the country, having been voted the most customer-focused bank in Nigeria for the retail and SME segments in the 2018 KPMG Annual Banking Industry Customer Satisfaction Survey (BICSS).Also, in recognition of its track record of excellence, Zenith Bank was voted as the Best Commercial Bank in Nigeria 2019 by the World Finance and the Best Digital Bank in Nigeria 2019 by Agusto and Co. The Bank was also recognised as Bank of the Year and Best in Retail Banking at the 2019 BusinessDay Banks and Other Financial Institutions (BOFI) Awards.
In an apparent show of its resilience and market leadership, Zenith Bank recently announced an impressive result for the year ended December 31, 2019, with profit after tax (PAT) of N208.8 billion, achieving the feat as the first Nigerian Bank to cross the N200 billion mark. These unmatched achievements and many more are worth celebrating, especially clocking 30 years as a pace-setter in a world of financial institution full of competitors.With carefully curated activities aimed at adding value to society as well to celebrate the Number 1 Banking brand in Nigeria, Zenith Bank has lined up activities and promotions to further entrench its pride of place in the financial system in Nigeria.The Zenith Bank Beta Life Promo, a weekly raffle giveaway promo wherein the Bank gives gifts worth N30,000 each to 50 customers every week from July 31, 2020 to July 30, 2021 is one of its kind. The raffle draws hold on Fridays. Winners of the Beta Life Promo have come out to thank the Bank for its kind gestures to its new and existing customers. Many of them, though initially sceptical of such amazing gesture in the beginning, testified to the Bank’s promo. Many of them have won phones, gift cards and cash every week.According to a Press release by the bank, during this period, fifty (50) customers are selected through raffle draw each week and rewarded with gifts worth NGN30,000.
Criteria for winning include, maintain a minimum deposit of NGN5,000 for the period; Request and collect a Zenith Bank Card (virtual or physical); and Download and register on the Zenith Bank MobileApp or register for *966# EazyBanking.No doubt, Zenith bank has proved itself a leader in the digital space with several firsts in the deployment of innovative products, solutions and an assortment of alternative channels that ensure convenience, speed and safety of transactions.More recently, the Bank emerged as the Most Valuable Banking Brand in Nigeria, for the third consecutive year, in the Banker Magazine “Top 500 Banking Brands 2020”, number one Bank in Nigeria by Tier-1 Capital in the “2020 Top 1000 World Banks” Ranking published by The Banker Magazine, Best Bank in Nigeria 2020 in the Global Finance World’s Best Banks Awards 2020, and Bank of the Decade (People’s Choice) at the ThisDay Awards 2020.
According to reports, for the third consecutive year, Zenith Bank has been ranked as the number one banking brand in Nigeria with a brand value of $287 million and market capitalisation of $1.62 billion, ranking 392 in the 2020 global ranking of banks. The ranking was published in the February 2020 edition of The Banker magazine of the Financial Times Group in conjunction with London-based Brand Finance. According to the publication, brand value is the licensing rate that a third-party would need to pay to use the bank’s brand. All brand values in the report are for the year ending December 31, 2019.Zenith Bank is consistent with its excellent track record. Zenith Bank has reached a watershed decision that has enhanced the capacity of the Bank, while maintaining its pan-african nomenclature.The network of the Bank has grown over the years, through the creation of different services and partnerships that encompass all continents. That circle continues to grow for the bank.In conclusion, Zenith bank is a clear leader in the digital space through the deployment of innovative products, solutions and an assortment of alternative channels that ensure convenience, speed and safety of transactions.
Olamide Adeniji a member of the editorial team of TheScript Newspapers
