The Nigerian Institute of Public Relations (NIPR) has expressed delight over the milestone recorded by the nation’s public relations companies at the recently concluded SABRE Africa Awards held during the 2025 edition of the African Public Relations Association (APRA) conference in Mombasa, Kenya, saying it is a clear testimony that the country is deepening its influence in the global communication space.
The President of NIPR, Dr. Ike Neliaku, while speaking in Abuja today said that the three Nigerian firms – Chain Reactions Africa, Integrated Indigo, and Blanche Aigle Communications brought honour to the country through their stellar performance.
“We are extremely proud of these Nigerian public relations firms. They have flown our nation’s flag high on a global stage, and for us, that affirms the height of creativity, innovation, strategy and leadership that Nigeria offers to the global PR ecosystem. These victories are not just wins for them, their companies, and their clients, but a national victory worthy of pride and celebrations”, he stated.
While Chain Reactions Africa emerged as the biggest Nigerian winner, taking home four trophies, including two coveted Diamond SABRE Awards, Integrated Indigo demonstrated impressive continental run by winning Gold in Financial Communications. Similarly, Blanche Aigle Communications earned Gold for Best Campaign in the Western Africa region.
SABRE Award organised by PRovoke Media is widely recognised as a global benchmark for excellence in public relations hosted annually across regions, including North America, Europe, Middle East, Asia-Pacific, Latin America, and Africa, which attracts hundreds of entries from PR agencies, multinationals, nonprofits and public institutions across each continent.
Stanley Ogadigo
Director, Public Relations
4-7-2025
