Like their new generation contemporaries, some old generation banks are deeply concerned with how to meet the needs of their teeming customers. Financial institutions like Union Bank have been in the banking industry for long, disrupting the banking world with evolutions that have kept it in the business for over a century. Union bank, running with the subconsciousness that these new generation banks came on board with a host of new experiences with them, has been on its toes, ensuring it delivers top-notch services to its new and old customers.
No doubt, these new generation banks seem to appeal more to the younger generations; this means they are more likely to interact with brands who can offer them digital experiences than those who do not. Digital technology is in their blood, and they gravitate towards connectivity wherever they find it. Union bank has therefore been on the forefront, matching up with the needs of the GenZ bankers. Over the past couple of years, Union Bank has gone through significant evolutions that have yielded better banking services. As a team, the institution is constantly thinking of ways to connect with its new and existing customers. One of the oldest financial institutions, at 105 year-old, Union Bank has evolved through the times into different eras of evolution.
The Bank under Mr.Mudassir Amray, a seasoned banker with well-rounded exposure of over 25 years in senior management roles and a proven track record of adaptability in six geographies, has made daring moves that have paid-off.
His vast experience in USA, Nigeria, Malaysia, Hong Kong, Singapore, and Pakistan over the course of his career at Citibank and other foreign and local banks has been an addition to the expansion of the bank.
Just recently, Union bank, at 105 years, leveraged on the universality of music to engage with new and existing audiences through a unique sound identity. This has made its reliable services appeal to new customers.
As an addition to its versatility, Union Bank launched a brand-new sonic identity tagged ‘The Sound of Union’. The Bank produced a distinct tone and instrumental melody spanning five music genres drawing on Nigeria’s local culture to connect with audiences across different geographical zones.
With this, Union Bank is believed to be the first Nigerian bank to create an identity using sound, and not just a one-off jingle or payoff. This underscores the Bank’s commitment to provide the simplest and smartest solutions while offering the best experience for its customers.
Borne from the prolific and award-winning music producer Tee-Y’s Mix, the new branding creates a timeless sound and interprets it across multiple genres for today’s and tomorrow’s generations.
The Sound of Union EP is now streaming exclusively on Boomplay.
With union online, a fast, secure and convenient way to access Union Bank accounts, view balances, transfer funds and pay bills online, digital banking became easier for customers. Its unique online banking platform is proven to be secure and convenient.
Recall that Union Bank of Nigeria partnered with MobiHealth International, a one-stop telehealth platform to boost healthcare accessibility and affordability in the country in the last quarter of 2022.
The partnership, which was necessitated by the vulnerability of Nigeria’s health sector, as made evident by the Covid-19 pandemic, sought to improve healthcare accessibility and affordability.
The prospect of scaling Mobihealth’s services to millions of Nigerians through a partnership with Union Bank portends the potential to be a game changer, and this has manifested in the ‘health is wealth’ phase of the partnership for the over six million Union Bank customers.
The partnership is a pointer to the fact that Union bank is a responsible and responsive health institution, who looks out for its customers. It provides a platform that can be accessed by walk-in clients of some Union Bank branches nationwide, via web or mobile application ‘Mobihealth Consult’. This is another benchmark in the Bank’s online platform, as its friendly and secured interface makes accessibility to healthcare faster.
Union Bank’s commitment to delivering on its vision to be a trusted partner for customers as it looks beyond traditional banking services to deliver more value, leveraging technology and digital platforms, has been yielding perfect results. By leveraging Mobihealth’s solutions to deliver real-time, enhanced telemedicine and remote patient monitoring solutions geared towards providing affordable, all-inclusive clinic experiences, the Bank has expanded access to quality and convenient healthcare services.
It is also on record that Union Bank of Nigeria, is one of the few institutions that has supported Small and Medium-sized Enterprises in the country to drive increased growth and development.
The bank keeps making efforts to support and promote the growth of the SME sector in the country.
Olamide Adeniji is a member of the editorial team of TheScript Newspaper
