In celebrating this year’s World Public Relations Day with the theme “Harnessing The Power Of Public Relations,”
The Founder and CEO of BOAPR, Benedict Ague has urged Public Relations practitioners in Nigeria to wholeheartedly embrace digital transformation.
Recognizing the immense power and potential of digital channels, Aguele encourages public relations practitioners in the country to adapt and evolve in the ever-changing landscape of communication.
“Public relations practitioners must harness the capabilities of digital tools and strategies to elevate their success and effectiveness.”
Aguele further emphasized the need to integrate technology, data-driven insights, and innovative approaches into public relations practices.
Gone are the days when traditional media outlets held a monopoly on spreading news and shaping public opinion; today, the power lies with digital channels.
Nigerian public relations practitioners must come to terms with this reality if they wish to thrive in the digital space. From the bustling streets of Lagos to the vibrant markets of Kano, the power of digital media cannot be underestimated.
In a country where social media platforms are more than just tools for connecting, but rather catalysts for societal change, the role of public relations practitioners becomes all the more significant.
With the click of a button, public relations practitioners can reach millions, cutting across geographical and cultural boundaries.
The internet has given them the power to shape narratives, influence public opinion, and foster meaningful relationships with stakeholders.
However, with great power comes great responsibility. Public relations practitioners in the country must be adept at navigating the ever-evolving digital landscape, staying ahead of trends, and leveraging emerging technologies.
The digital revolution has not only altered the way we consume information but also paved the way for two-way communication. Public relations practitioners now have the opportunity to actively engage with their audience, receive instantaneous feedback, and build authentic relationships based on trust and transparency. By harnessing the power of digital public relations.
As we commemorate World Public Relations Day, let us recognize the need to embrace digital platforms to their full potential. It is time to harness the power of digital and unlock its transformative abilities in shaping narratives, driving conversations, and ultimately, making a lasting impact on the society we serve.
Benedict Aguele
Founder/CEO
Abuja, Nigeria
