Designed for Nigeria’s affluent segment, Visa Signature unlocks world-class benefits
through Visa’s global network across travel, lifestyle, and premium merchant offers.
Lagos, Nigeria – May 15, 2026 – First Bank of Nigeria Limited, in partnership with Visa, has
announced the launch of Visa Signature, a premium card offering designed for Nigeria’s affluent
segment. The card unlocks an exclusive portfolio of lifestyle benefits, global travel privileges, and
curated merchant offers through Visa’s worldwide acceptance network, giving high-spending
Nigerians a product built around how they live.
Visa Signature targets Nigeria’s top executives, business owners, and frequent international travelers
who expect more from their financial products. Through Visa Global benefits and Visa Destination
offers, cardholders gain access to preferential rates, premium experiences, and priority services
across hundreds of partner merchants, hotels, airlines, and destinations around the world. The card
supports both domestic and cross-border transactions, ensuring seamless payment experiences
whether cardholders are in Lagos, London, or Dubai.
Commenting on FirstBank’s ambition for its premium cardholders, Chuma Ezirim, Group Executive,
eBusiness & Retail Products, FirstBank, said: “At FirstBank, we are dedicated to creating financial
solutions that reflect the evolving lifestyles of our customers. We understand that our premium
customers aspire to experiences that reflect their global outlook. Visa Signature is crafted to meet
those expectations, offering access to exclusive experiences, global connectivity, and lifestyle
privileges that empower our customers to live without boundaries. We remain focused on creating
value and reinforcing our position as the partner of first choice for Nigerians at home and abroad.”
Highlighting the strategic importance of the FirstBank partnership, Andrew Uaboi, Vice President and
Cluster Head, West Africa, Visa, noted: “Nigeria’s affluent consumers are among the most active and
globally connected spenders on the continent. Visa Signature is designed to serve that profile with the
depth of benefits and the breadth of acceptance they deserve. We are delighted to work with
FirstBank in making this available to the Nigerian market.”
The launch marks a strategic step for FirstBank in deepening its premium product offering. FirstBank’s
existing Visa portfolio already serves millions of Nigerians across everyday retail, cross-border
commerce, and online transactions through Visa Infinite, Visa Gold, Naira Credit, and Visa Prepaid
cards. Visa Signature adds a dedicated tier for the affluent segment, giving this customer group the
recognition and privileges their spending profile demands.
Visa Signature is available to eligible FirstBank customers. Interested customers can visit any
FirstBank branch nationwide or contact their dedicated relationship manager to apply.
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About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers,
merchants, financial institutions, and government entities across more than 200 countries and
territories. Our mission is to connect the world through the most innovative, convenient, reliable and
secure payments network, enabling individuals, businesses and economies to thrive. We believe that
economies that include everyone everywhere, uplift everyone everywhere and see access a
foundational to the future of money movement. Learn more at Visa.com.
Media Contact:
Babatunde Aribido
baribido@visa.com
